Archetypes like the blonde bombshell have proved to be negative to the overall collective view of women, but the wild woman archetype has actually proved itself to be more beneficial towards women— both socially and emotionally. Over time, the imposed roles of women have varied greatly, but in any case, have always been restrictive. By connecting back to the core wild woman roots that all women have stowed away deep in their psyche, there is a new element of freedom and self-discovery that can be unlocked. The wild woman is a reminder that it's okay to fail, but one mustn't lose their courage. It’s taking back your voice and being unapologetic about it. Use your intuition, even if it sometimes feels illogical. While a wild woman is independent, there’s no expectation that you have to be one hundred percent of the time. Women don’t owe anyone complacency. The wild woman is a reminder to women that they don’t have to pretend any more but to just be, and their path will find them.